Crowd investing is a form of financing in which private individuals invest in mostly young companies (start-ups). In our case, this is done via so-called profit participation rights. What exactly this means is explained here

The opportunity for you as an investor is to earn a high return by participating in our potential profit. However, there are also risks in crowd investing: As with any equity investment, investors can lose their money completely if the company is not successful and goes bankrupt, for example.