Apple has recently changed its policy on tracking practices. The aim is to provide more transparency with regards to which apps are using third party services in order to gather data that will make their work more effective. This policy addresses the use of what's called Apple IDFA, which is unique to your iPhone.
At Tomorrow we use a third party service called Adjust. With the help of Adjust we try to better understand how our customers become aware of Tomorrow and through which channel they come when they first register. By doing so, we can advertise much more effectively on those channels that really reach a lot of bright minds, so that many more people eventually move over to the green side of banking. Without this service, we might just burn a lot of money and energy, because our efforts are directed to the wrong channel.
If you choose to turn on tracking for what's called Apple IDFA, you allow us to send this ID to our partner Adjust. This provides us with important insights that help us to improve our marketing efforts. If you choose not to submit your IDFA, we will no longer send it to our partner. However, this opt-out is not equivalent with opting out of Analytics features in general. It only refers to the transmission of the Apple IDFA.
If you want to understand in more detail what this IDFA is, you can read about it on the following page of our partner: https://www.adjust.com/glossary/idfa/.